Before getting started, you might have a few questions that we can hopefully clear up for you.
What’s SEO & Why Does My Law Firm or Blockchain Project Need It?
Search engine optimization, also known as ‘SEO’, is the process by which companies and persons maximize the number of online visitors to their website, through various free, natural, organic, and editorial practices. Utilizing such practices helps ensure (or position) one’s website to appear high on the the list of Internet search results. Simply put, SEO refers to the practice by which a company or person makes their webpage visible to the world.
SEO is comprised of both creative and technical elements, all geared towards driving traffic, increasing search result rankings, and improving search engine awareness of one’s webpage. SEO can range from something as simple as the:
- Content and words used on your website, too the
- Structure by which you broadcast them to the world, all the way to the
- Websites you link to in your content.
Internet search engines and algorithms do not provide concrete and exact steps to rank highly or increase traffic, but it has been thoroughly refined and honed over the years – meaning, now there’s a large corpus of practices and techniques one can implement and utilize in order to increase their website’s visibility.
So, why does your law firm or blockchain need SEO?
To be found. The bulk of today’s web traffic is generated by large Internet search engines, such as Google, Yahoo!, and Bing, as these are the primary means by which Internet users navigate the interweb. Search engines enable products, services, and businesses to target Internet traffic. Don’t you want to be found by future clients, investors, or partners?
Most importantly, the words one types into an Internet search bar/box carry exponential value for your business, product, or service – and it historically has made or broken many a business. With increased traffic and higher rankings, comes more clients, more investors, bigger partnerships, and potentially, more conversions and revenue. You could be the best personal injury lawyer in all of Chicago, but if no one is able to find you on the Internet, you’re losing out on business.
Finally, SEO is free…if you do it yourself. Other than time, a little technical know-how, and creative thought, you, your blockchain project, or law firm could be implementing for free (but for some administrative costs). But, not everyone has time to:
- Spend structuring keywords that enable search engines to drive local traffic and clientele their business or firm,
- Create rich content for informing and educating readers and the general public, or
- Build backlinks to further enrich your online presence and domain authority.
That’s where we come in.
BlockchainSEO follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Cookies and Web Beacons
Like any other website, BlockchainSEO uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.
Google DoubleClick DART Cookie
Our Advertising Partners
Note that BlockchainSEO has no access to or control over these cookies that are used by third-party advertisers.
Third Party Privacy Policies
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
BlockchainSEO does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.